The Atomization of Human Communication

How do we approach the task of helping people solve problems quicker? Dividing human communication into particles that can be more easily analyzed and rearranged will help organizations to thrive.
Let’s Do What We Do Best: Talk!

Today we all have the feeling that the earth is spinning faster. The storms are getting stronger, the situation crazier and more unpredictable. What can we do to get through it? Well, our answer is, let’s focus on what we do best: talk to each other. 

Human communication has been the central tool in creating the amazing civilisation around us. We’ve been teaching each other since the beginning of time. But what are we actually teaching? Perspectives. By speaking, we teach ourselves to see the world from the other’s point of view. It is precisely with this method that we can overcome even the worst problems.

The Principle of Innovation

In dynamic contexts, innovation is critical to success. Innovation always and exclusively takes place where something fundamental needs to be improved. It starts with analysis when something goes wrong. Then we have to uncover the hidden cause-and-effect relationships. Only then can we find methods to improve the situation.

  • There’s a conflict: Something must be improved!
  • What are the causes for the imbalance?
  • Which methods do help to improve it?

We do all this through communication, providing each other with perspective building blocks. Someone puts forward an argument—another does the same but with an opposing idea. The conflict brings in a third party who tries to mediate. If everyone is smart, they’ll learn from this exchange.

Let’s Break It Down Into Its Basic Building Blocks!

Now we are on the threshold of a new age, thanks to our technology. It gives us completely new possibilities. We can now systematize, improve and accelerate processes, such as human conversation, which is made more fruitful through analysis and technology. 

The approach of timz.flowers is to first atomize the conversation. Individual thoughts or statements are the basic building blocks for a technology that exponentially accelerates the human innovation process. In timz.flowers, we make these building blocks accessible to be used in different contexts.  

Thus a statement can fulfill various tasks: it can correspond to a category or classification, which a third party can then access or understand. Through intelligent analysis, the atomic building blocks of human conversation can create significant results in a greater context.

Conflicts Increase Statistically? We Are Coming Closer …

An example: Statements are marked as conflicts. What happens if the sum of conflicts in a company increases massively in statistical terms? Well, we don’t know, but we can learn if we have benchmarks that show us what organizations look like in crises or during an upswing.

The same applies to clusters of different statements. For example, a discussion comprises 20% neutral statements, 15% conflicts, 25% fact checkers, 18% suggested solutions and 5% agreed solutions. If we learn that conversations of this approximate composition produce a lot of innovative solutions, then the composition of the discussion partners, the initial choice of topics and the facilitation of the conversation can be controlled in such a way that more innovation comes out of it.  

Analytics are therefore taken very seriously in timz.flowers. However, it is not only a matter of generating positive economic effects. It is about helping to solve problems for mankind, because this method is equally important for everyone. 

AI-supported analytics, if applicable, thus become a tool to improve the collective cognition and success of all kinds of organizations. It does not matter whether the organization is fighting climate change, fighting poverty, enforcing the rights of LGTBQ, or introducing electric mobility. All people need this improved communication for a happy life in a faster spinning world.

Is This Digital Transformation? Yep …

For many people, digital transformation is connoted with industry 4.0. The Internet of Things, block chain, robots and artificial intelligence must then take centre stage. However, digitization also affects human cooperation.

Sociologist and philosopher Niklas Luhmann once said that an organization consists exclusively of communication. We can see that the growth of human knowledge has accelerated dramatically since the communicative turn in the eighties and nineties.

In timz.flowers, communication is systematically atomized in order to accelerate the formation of knowledge in a targeted manner. This is potentially a fundamental contribution to digitalization—not in the sense that we leave everything to robots, but in the sense that we humans become better at what we do best: creating together.


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